Category: Blog
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Beyond the Echo: How AI Can Help Us Reframe and Reclaim the Narrative in an Age of Noise
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In today’s discourse, the first word often becomes the truth, whether or not it resembles reality. This is the defining pathology of our information age: not that we lack facts, but that we’ve abandoned the discipline to distinguish between what comes first and what is true. Here lies the communicator’s…
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The Dangerous Allure of Uncertainty: Why Strategic Stability Beats Opportunistic Pivoting In Uncertain Times
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I recently came across a blog by the CEO of a small nonprofit, praising the organizational changes she implemented during some recent challenging and unsettling times, and making the case that uncertainty creates excellent opportunities for organizational change. At first glance, the argument seemed reasonable, but as I read it…
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Focusing On Input Rather Than Output: What Akron’s Business Incubators Aren’t Telling You
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In downtown Akron, historic buildings have been repurposed as hubs for what’s frequently called the future of entrepreneurship. Press releases highlight new partnerships, ribbon cuttings celebrate expanded coworking spaces, and annual fundraising events draw the same, familiar crowd. But behind the polished halls and carefully curated newsletters, a more pressing…
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The Missing Dimension: Why Age Remains Diversity’s Blind Spot
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“I think we need someone younger on this project who really gets the startup mentality. Maybe Sarah from marketing? She’s hungry and has the energy we need. Plus, our client’s team is all millennials, so we want someone who can relate to them. No offense, Tom, but I’m not convinced…
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Why Cleveland’s Appointed School Board Model Demands Our Scrutiny
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In the landscape of American public education, few issues strike at the heart of democratic governance quite like the structure of school board authority. While most school districts have local school board members elected by the people they serve, Cleveland’s Metropolitan School District (CMSD) operates under a fundamentally different model…
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How CMSD’s External Affairs Team Can Use AI to Elevate Impact, Accuracy, and Engagement
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In a district as dynamic and complex as the Cleveland Metropolitan School District (CMSD), communication is not merely a function; it’s a mission-critical force. The External Affairs team stands at the center of that force, tasked with connecting families, students, partners, media, and the broader Cleveland community to the district’s…
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Why Fractional Marketing & Communications Leadership Is the Future of Smart Business Growth
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In today’s fast-evolving business landscape, organizations face a critical dilemma: accessing top-tier marketing and communications expertise without the costs and commitments of a full-time hire. Increasingly, companies are discovering a compelling solution, engaging a Fractional Marketing & Communications Officer. This approach isn’t just about filling gaps or outsourcing tasks. It…
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Beyond the Scroll: Why Social Media Marketing Must Do More Than Entertain
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Somewhere along the way, we’ve confused virality with value. In today’s social media landscape, many marketers have reduced strategy to spectacle—chasing likes, shares, and shallow engagement through humor, trends, and short-form entertainment. And while these tactics might generate temporary buzz, they rarely translate into brand loyalty or conversions. As someone…
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Still Rising: How Displaced Professionals Over 55 Can Recover Their Purpose and Power in the Modern Workforce
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Let’s talk about recovery. Not the kind of recovery from an addiction or an injury, but rather a recovery from trauma that affects many people over the age of 55. It’s the trauma of being displaced in the workforce, a topic that isn’t discussed enough but is felt deeply by…
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How Federal School Choice Reforms Will Require Districts To Redefine Their Marketing Strategies
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Two recent federal actions should serve as a wake-up call for public school leaders nationwide. First, the House passed the “One Big Beautiful Bill,” which offers significant tax incentives for individuals and corporations to donate to nonprofit organizations that support school choice initiatives. Second, President Trump signed a series of…