“You’re an Old White Guy”: When Excellence Becomes Irrelevant

By Rod Flauhaus

When Workplace Ageism Gets Said Out Loud

They told me the problem was that I was “an old white guy.”

Not my track record. Not my results. Not the media coverage I’d secured or the marketing materials that earned praise from leadership and board members alike. Just my age and gender—as if those facts negated decades of expertise and a year of measurable success.

That moment, sitting in a weekly leadership meeting, changed everything I believed about merit-based workplaces. It was the culmination of months of subtle exclusions, ignored meeting requests, and a growing sense that my contributions, no matter how substantial, would never quite meet an unseen standard I could never reach.

The Slow Erosion of Professional Identity

Here’s what workplace ageism really looks like in practice: It’s not obvious or loud. It’s the spontaneous lunch invites that never reach you. It’s coworkers who eagerly team up but find reasons to skip your meetings. It’s watching your carefully planned schedules and deadlines ignored with a casualness that would be unthinkable if given to a younger peer.

The insidious nature of this treatment isn’t in its intensity but in its persistence. Day after day, small acts of professional dismissal build up. You begin to question not only your place in the organization but your worth as a professional altogether. When results don’t lead to respect, and when excellence doesn’t bring inclusion, you start to wonder if maybe the real problem is you.

This is the psychological warfare of ageism—it makes you complicit in your own diminishment.

The Generational Bias Masquerade

The most harmful part of modern workplace ageism is how it hides behind “generational diversity” training. During a particularly revealing professional development session at my former organization, team members openly shared their assumptions about “older workers”—making broad generalizations about technology use, adaptability, and innovation abilities.

The irony was suffocating. While they expressed concerns about the technological limitations of older employees, I was deploying AI tools and digital platforms that most of the team hadn’t even heard of. More than 20 years earlier, I had started two tech companies and even today I keep ahead of emerging tools and trends. But perceptions quickly hardened into prejudice.

Facts become irrelevant when bias offers a more convenient story. Experience is reinterpreted as inflexibility. Thoroughness turns into micromanagement. Strategic thinking is dismissed as being “out of touch.” The very qualities that should be assets are turned into evidence of obsolescence.

When the Quiet Part Gets Said Out Loud

Most ageism in professional settings stays hidden, using coded language and plausible explanations. Mine became clear during what should have been a routine discussion about project management and team accountability.

When I showed documentation of repeated missed deadlines and incomplete assignments (issues we had discussed before) the response wasn’t about improving performance or processes. Instead, the Chief of Staff said this: “I think the problem is that some of the team may feel intimidated by you.”

Pressed for specifics, the CEO’s response was breathtakingly direct: “It is because you are an old white guy.”

Time stopped. The casual delivery made it worse somehow, as if this was such an obvious explanation that it hardly needed stating. The message was clear: regardless of results, regardless of professionalism, regardless of contribution, my age made me inherently problematic to work with.

Two days after I escalated this conversation to HR, I was informed that my position was being “restructured” out of existence.

The Real Cost of Age Discrimination

The settlement that followed was quick, showing that the organization clearly recognized how legally risky their actions were. However, the financial settlement couldn’t fix the deeper harm—how systematic ageism wore down professional confidence built over many years.

When your experience is dismissed as irrelevant, when your strategic thinking is called rigid, and when your very presence becomes something colleagues must tolerate rather than leverage, it fundamentally alters how you view your professional worth. The psychological impact extends far beyond any individual workplace; it influences how you approach each future opportunity, interview, and professional interaction.

The Dangerous Power of Labels

What struck me most about that moment wasn’t just the discrimination—it was the casual willingness to reduce an entire person to a simple label. In our modern workplace, we’ve become highly sensitive to labels based on race, gender, sexual orientation, and other protected characteristics. Leaders recognize the legal and ethical risks of making assumptions about someone’s abilities based on these factors.

Yet somehow, labeling someone as an “old white guy” is considered acceptable workplace talk. The same CEO who would never say “the problem is that you’re Black” or “it’s because you’re a woman” felt completely comfortable reducing my professional identity to an age-based stereotype.

The word “old” isn’t neutral in workplace settings—it’s a weapon masked as a descriptor. It implies assumptions about technological ineptitude, resistance to change, inflexibility, and irrelevance. When a senior leader uses this label to dismiss valid performance concerns or strategic insights, they’re not commenting on chronological age. They’re making a judgment about professional value based on demographic stereotypes.

Labels have power precisely because they allow us to stop seeing the individual and start seeing only the category. Once I became “an old white guy” instead of a marketing professional with specific skills, experience, and results, everything I brought to the table could be filtered through that reductive lens. My strategic thinking became stubborn. My expertise became outdated. My results became irrelevant. The label became more powerful than the performance.

The Uncomfortable Truth About Merit

This experience forced me to confront an uncomfortable reality: we’ve created professional environments where merit is contextual, where results are filtered through demographic assumptions, and where bias often trumps performance. The most qualified candidate isn’t always the one who gets recognized, promoted, or even retained.

We’re not just losing individual careers; we’re losing organizational memory, strategic depth, and the kind of seasoned judgment that only comes from navigating multiple economic cycles, industry transformations, and leadership changes.

Moving Beyond Comfortable Assumptions

The question isn’t whether generational differences exist in the workplace, because they do. The question is whether we’re going to use those differences as an excuse to diminish entire categories of workers, or whether we’re going to find ways to leverage diverse perspectives, experiences, and approaches.

The moment we start making assumptions about someone’s abilities based on their age, we stop recognizing their actual performance. We stop appreciating their true contributions. We begin prioritizing comfort over competence.

The most insidious kind of discrimination is the one that seems reasonable to those doing it. When age bias is disguised as “cultural fit” issues or “energy level” needs, it becomes easier to justify and more difficult to challenge.

Because ultimately, the organizations that figure out how to harness the full spectrum of professional experience, and not just the demographics they’re most comfortable with, will be the ones that thrive in an increasingly complex business environment.

The rest will continue to wonder why their institutional knowledge keeps walking out the door.

Where I Am Now

The past year has been a time of reflection and reinvention. I’ve spent a lot of time re-evaluating my future directions, learning new skills, and staying ahead of industry trends. It has been a period of growth that I wouldn’t trade, despite the circumstances that led to it.

The truth, however, is that being an experienced professional in today’s job market presents unique challenges. I’ve sent out more than 300 resumes over the past year, navigating both a tough economic climate and the subtle age bias that influences hiring decisions. Despite strong qualifications and a proven track record, finding the right opportunity remains difficult.

So… If you know anyone seeking a seasoned marketing, communications, or PR professional who provides both strategic insight and practical execution, send them my way. Sometimes the best opportunities come from the connections we build when we’re willing to share our stories honestly.

In the meantime, I’ll keep writing my blogs and making sure my voice gets heard.

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