Resume

Senior-level communications, marketing, public relations, education, and event planning results-driven marketing leader with a proven ability to craft and execute high-impact and innovative communications, brand messaging, and digital marketing strategies. Expertise in reputation management and stakeholder engagement, delivering successful campaigns that drive business growth and elevate brand presence and reputation.

PROFESSIONAL EXPERIENCE

Freelance Marketing & Communications

Provided a variety of consulting, strategic planning and execution of marketing, communications, and public relations campaigns for a variety of non-profit, for-profit and startup companies.
Worked with organizations to identify stakeholders and define target audiences, metrics, and measures of success (KPIs).
Developed, designed and managed the reputation of various brands to ensure the consistency of the brand message and delivery.
Set and executed strategic goals for digital, social media, and marketing campaign initiatives.
Developed and distributed external messages to the media and acted as the first point of contact for any media inquiries or requests.
Drafted Sr and CEO level communications and advised on media interviews, presentations, and overall public messaging.
Developed graphics, brochures, content and other marketing materials to support campaign strategies across print, digital, social media, and website channels using Adobe Creative Cloud tools.
Managed editorial direction, design, production, and distribution for clients.
Developed and managed marketing and communications budgets.

Cleveland Metropolitan School

District Director of Marketing and Advertising

Led the strategic work of a team of professionals across all aspects of marketing, design, graphic standards, and media placement.
Developed, directed, and evaluated the Cleveland Metropolitan School District’s marketing strategy to execute effective campaigns/programs on a local, state, and national basis.
Managed the development and production of District marketing communications, including print and electronic publications, collateral materials, presentations, radio advertising, billboards, and print advertising.
Managed an advertising and marketing budget of $1.7 million.
Supervised the Communications Department’s team and contract employees.
Analyzed and evaluated the effectiveness of District marketing strategies.
Worked directly with district teams to plan their marketing and advertising needs.

Kent State University, Office of the President

Project Leader: 50^th Commemoration of May 4, 1970

Developed strategic communications and marketing campaigns, including key messages, media releases, content development, public outreach, and inquiries.
Led campus-wide team in planning and coordinating all activities for a year-long Commemoration event, including 100 academic programs, a benefit concert, speakers, panel discussions, and exhibits.
Responsible for developing, managing, and allocating a $1.2 million budget.
Drafted press releases and presentations for the University President and other key administrators.
Implemented Content Management strategy using a variety of communications and marketing vehicles, including a website, YouTube channel, Twitter, Instagram, and traditional vehicles to deliver messages and content.
Conducted numerous print, online, and broadcast media interviews.

Viawerk Marketing & Communications

President & Owner

Owner of independent communications, marketing, social media, and event consulting company.
Conducted research and developed detailed strategic communications plans.
Focused on areas of change, employee communications, and PR/crisis for various corporate and high-profile music and entertainment clients.
Created and managed websites and social media strategies for various professional, corporate, entertainment, and individual clients.
Interacted with local media to help increase publicity for clients.

The Kent Stage

Marketing & PR Manager

Contracted to manage and oversee all marketing, public relations & ticketing operations for the concert venue.
Developed and maintained relations with over 100 area media representatives.
Coordinated marketing/advertising efforts for print publications and radio stations.

Brickhouse Direct

Director of Client & Artist Relations

Partner in a company owned by world-renowned musician Jim Brickman.
Led online marketing, public relations strategy, and promotions for high-profile entertainment clients.
Planned overall marketing campaigns for each client and interacted with print, television, and radio media to plan Advertising campaigns.
Managed a team of individuals in different departments to ensure that all marketing projects were delivered on time, within budget, and aligned with project goals.

William M Mercer, Inc

Sr. Communications Consultant

Senior-level consultant responsible for planning and implementing strategic benefits and employee communication campaigns.
Used various research techniques (focus groups, surveys, etc.) to gather input and test communication strategies, concepts, and deliverables.
Drafted and developed numerous employee communications materials, including benefits booklets, summary plan descriptions (SPDs), and presentations.
Managed a team of consultants to plan and deliver effective communications materials for Fortune 500 clients.

Rod Flauhaus