My Role In this Project:
Strategic Direction | Drafting/Editing of Text | Creative Direction
HS Choice Workbook
A workbook providing an overview of all the high schools within the CMSD system with details that guide students in selecting a high school they want to attend.



HS Choice Postcards
Sample postcards of a direct mail campaign to eligible students in the Cleveland area to raise awareness of upcoming enrollment events and meetings. Click on an image to view a larger version.



HS Choice Ads
Sample advertisements that appeared in local print publications, billboards, and online. Click on an image to view a larger version.


