Category: Social Media Blog
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Have We Been Building Social Media Teams Backwards?
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The platform isn’t the strategy. Experience is. “We didn’t know it would backfire.” That was the post-mortem explanation after a national brand tried to capitalize on a trending meme about workplace burnout. The intention was lighthearted, perhaps even clever, but the execution felt dismissive and tone-deaf. Within hours, employees, customers,…
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Beyond the Scroll: Why Social Media Marketing Must Do More Than Entertain
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Somewhere along the way, we’ve confused virality with value. In today’s social media landscape, many marketers have reduced strategy to spectacle—chasing likes, shares, and shallow engagement through humor, trends, and short-form entertainment. And while these tactics might generate temporary buzz, they rarely translate into brand loyalty or conversions. As someone…