Category: Communications & PR Blog
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Why are so many writers treating ChatGPT like the enemy?
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“It raises an important question: are we genuinely upset about poor writing, or are we uneasy that more people are being empowered to communicate? Walk into any communications conference today and hear a familiar mantra: “AI is here. Adapt or get left behind.” It’s the centerpiece of panel discussions, keynote…
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Beyond the Echo: How AI Can Help Us Reframe and Reclaim the Narrative in an Age of Noise
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In today’s discourse, the first word often becomes the truth, whether or not it resembles reality. This is the defining pathology of our information age: not that we lack facts, but that we’ve abandoned the discipline to distinguish between what comes first and what is true. Here lies the communicator’s…
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The Dangerous Allure of Uncertainty: Why Strategic Stability Beats Opportunistic Pivoting In Uncertain Times
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I recently came across a blog by the CEO of a small nonprofit, praising the organizational changes she implemented during some recent challenging and unsettling times, and making the case that uncertainty creates excellent opportunities for organizational change. At first glance, the argument seemed reasonable, but as I read it…
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Why Fractional Marketing & Communications Leadership Is the Future of Smart Business Growth
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In today’s fast-evolving business landscape, organizations face a critical dilemma: accessing top-tier marketing and communications expertise without the costs and commitments of a full-time hire. Increasingly, companies are discovering a compelling solution, engaging a Fractional Marketing & Communications Officer. This approach isn’t just about filling gaps or outsourcing tasks. It…
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Beyond the Scroll: Why Social Media Marketing Must Do More Than Entertain
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Somewhere along the way, we’ve confused virality with value. In today’s social media landscape, many marketers have reduced strategy to spectacle—chasing likes, shares, and shallow engagement through humor, trends, and short-form entertainment. And while these tactics might generate temporary buzz, they rarely translate into brand loyalty or conversions. As someone…
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Why Schools Are Failing at Crisis Communications
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Let’s start with a hard truth: too many school districts are unprepared for the crises they’re almost guaranteed to face. We’ve all seen it—an incident occurs at a school, and the response is slow, vague, or confusing. Parents are left refreshing social media or texting each other for scraps of…
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It’s Time PR Grew Up: Why Storytelling and Brand Journalism Beat the Old Playbook
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We’ve all seen it. The sterile press release stuffed with jargon. The canned quote from a leader who sounds more like a chatbot than a human being. The performative social media post that’s polished but hollow. For too long, public relations have relied on tactics that feel more like checking…