Category: Artificial Intelligence
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Rethinking the Student Path to Prosperity: Why CMSD Should Bet Big on CTE and AI Instead of College Prep
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If you ask almost any high school student in Cleveland what success looks like, you’ll likely hear the same answer: “Go to college.” This message, rooted in decades of policy and tradition, continues to define the culture in school districts like the Cleveland Metropolitan School District (CMSD). One of CMSD’s…
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Why are so many writers treating ChatGPT like the enemy?
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“It raises an important question: are we genuinely upset about poor writing, or are we uneasy that more people are being empowered to communicate? Walk into any communications conference today and hear a familiar mantra: “AI is here. Adapt or get left behind.” It’s the centerpiece of panel discussions, keynote…
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Analog Thinking On A Digital Battlefield. Building a More Effective Corporate “War Room” Arsenal With AI
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Picture a scenario of two brands, one crisis, but two very different outcomes.: Company “A” – A national food brand wakes up to find a viral TikTok accusing it of using harmful ingredients in a popular product. The video garnered 300,000 views in three hours. By the time the communications…
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When Protest Meets Precision: Reimagining Activism Through AI and Strategic Communication
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It was rush hour, and traffic was backed up for miles on the highway outside the state capitol. A group of protesters had blocked the main exit ramp, chanting against a controversial education bill that had recently been pushed through by the legislature. Lawmakers had quietly cut public school funding…
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Beyond the Echo: How AI Can Help Us Reframe and Reclaim the Narrative in an Age of Noise
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In today’s discourse, the first word often becomes the truth, whether or not it resembles reality. This is the defining pathology of our information age: not that we lack facts, but that we’ve abandoned the discipline to distinguish between what comes first and what is true. Here lies the communicator’s…
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How CMSD’s External Affairs Team Can Use AI to Elevate Impact, Accuracy, and Engagement
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In a district as dynamic and complex as the Cleveland Metropolitan School District (CMSD), communication is not merely a function; it’s a mission-critical force. The External Affairs team stands at the center of that force, tasked with connecting families, students, partners, media, and the broader Cleveland community to the district’s…
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AI Is More Than an App: It’s a Team Member Every Senior Communications Professional Needs
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There is a quiet yet persistent misconception lurking in the corners of boardrooms and marketing meetings: that artificial intelligence is a playground for the young. Younger team members are often tapped to “figure out the AI stuff,” while seasoned communications professionals—those who’ve weathered crises, built brands from the ground up,…